Backed by real reviews
Maximizer is rated a leading CRM on G2, the independent software review site.
Trusted by businesses across the UK
Win the enquiry, then win the return visit
Enquiries go to whoever answers first, and repeat business goes to whoever remembers. Maximizer keeps both on track without anything slipping through the cracks.
Complete customer and booking records
Every enquiry, booking, preference, and conversation is stored against the customer, whether it is one traveller or one hundred.
Enquiry and pipeline visibility
See every open enquiry, who is waiting on a response, and what bookings actually look like next season, without chasing spreadsheets.
Automated follow-ups
Reminders and workflows ensure every enquiry gets answered quickly and every quote gets chased, even at peak season.
Group and corporate accounts
Track organisers, bookers, and decision-makers across group and corporate customers, so relationships survive staff changes on either side.
Run a smoother, more predictable season
Maximizer helps travel and hospitality businesses convert more enquiries, keep customers coming back, and plan on real data.
Keep every customer close
Log calls, emails, and enquiries against the customer, straight from Outlook.
Set reminders for quote follow-ups, rebooking windows, and customers who have gone quiet.
Summarise years of booking and interaction history with AI before you pick up the phone.
See the full picture
Track enquiries, conversions, and booking revenue on real-time dashboards.
Report on seasonal demand, repeat bookings, and enquiry sources.
Pull through booking and finance data so reports reflect today, not last month’s export.
Make it fit your business
Customise fields, workflows, and reports without code or consultants.
Work from the Microsoft 365 tools your team already uses every day.
Get full access from a phone, front of house, on tour, or in the office.
Why travel and hospitality businesses choose Maximizer
Built for repeat customers
Remember what matters: Preferences, past trips, and special requests are at hand when the customer rings, so they feel like a returning guest, not a stranger.
Catch the rebooking window: Reminders for anniversaries, annual trips, and seasonal rebooking mean past customers hear from you at the right moment.
Manage groups properly: Every contact in a group or corporate account gets tracked in one record, year after year.
Works with what you already run
Live in Outlook: Tired of chasing enquiries across inboxes and spreadsheets? Maximizer keeps you organised without changing how you work.
Connect your booking and finance systems: See customer and booking data in one view. No more double entry between systems.
One record per customer: Enquiries, bookings, preferences, and conversations stay in one place, shared across the team.
Up and running without an IT project
Simple setup: Step-by-step guidance from our support team, no lengthy training programme needed.
Configure, don’t code: Tailor the system to how you sell through an interface built for ease of use.
Local support: Implementation and ongoing help from Maximizer’s UK and Ireland business partners.
Companies choose to partner with Maximizer
Learn why people love Maximizer
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Try Maximizer Today
The enquiry you answer tomorrow was booked with someone else today. See how Maximizer keeps every enquiry, follow-up, and returning customer on track, without an enterprise CRM price tag or implementation project.
Frequently Asked Questions
What makes Maximizer a good CRM for travel and hospitality businesses?
Travel and hospitality are won twice: first on how fast you answer the enquiry, then on how well you remember the customer. Maximizer keeps every enquiry in a pipeline with automated follow-ups, so responses go out fast even in peak season. It stores preferences, booking history, and conversations against each customer, so returning guests feel known. Maximizer is a practical CRM for travel businesses, without the complexity or cost of enterprise platforms.
Can Maximizer handle group and corporate bookings?
Yes. A group booking involves organisers, bookers, finance contacts, and sometimes a committee, and Maximizer records them all against one account with the full history of past trips and events. When an organiser changes jobs, their relationship history stays with the account. For corporate customers and annual group trips, rebooking reminders ensure the conversation starts with you rather than a competitor.
How does Maximizer help us during seasonal peaks?
Peak season is exactly when follow-ups slip, because everyone is busy delivering. Maximizer automates the chasing: enquiry responses, quote follow-ups, and post-trip check-ins run on workflows rather than memory. Dashboards show enquiry volumes and conversion rates in real time, so you always have a full view of this season’s pipeline. Seasonal demand reporting also helps you plan staffing and marketing around previous years’ patterns.
Does Maximizer integrate with our booking or finance system?
Maximizer connects with everyday tools such as Microsoft 365 and common finance packages, so customer and revenue data sits in one view rather than in silos. Where booking platforms need connecting, Maximizer’s UK business partners can scope custom integrations. The goal is one record per customer: enquiries, bookings, and conversations together, with no double entry between systems.
How quickly can our team be up and running?
Faster than you would expect from a CRM implementation. Maximizer is configured through the interface rather than code, so you can tailor fields, workflows, and reports to how you sell without an IT project. Our customer support team provides step-by-step setup guidance, and UK-based business partners are available for hands-on implementation help. Teams used to Outlook and spreadsheets typically find the system familiar from day one.
