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Maximizer is rated a leading CRM on G2, the independent software review site.
Trusted by businesses across the UK
Keep complex sales moving with practical tools
Manage complex sales cycles, multiple stakeholders, and years of account history without anything slipping through the cracks.
Complete customer records
Every interaction, quote, contract, and order stored against the account, so whoever picks up the phone knows exactly where things stand.
Pipeline and deal visibility
See which deals are moving, which ones have stalled, and what revenue actually looks like this quarter, without chasing spreadsheets.
Automated follow-ups
Reminders and workflows ensure every enquiry gets answered and every review happens on time, even when the team is stretched.
ERP and quoting integration
Connect Maximizer to your ERP and quoting tools so sales, admin, and management all work from the same accurate picture.
Run a smoother, more predictable sales operation
Maximizer helps manufacturing and engineering sales teams protect margins, keep customers, and make decisions based on real data.
Keep every account moving
Log calls, emails, and site visits against the account, straight from Outlook.
Set reminders for contract renewals, service reviews, and accounts that have gone quiet.
Summarise years of interaction history with AI before you pick up the phone.
See the full picture
Track pipeline health, order trends, and forecasts on real-time dashboards.
Report on repeat orders, seasonal demand, and at-risk accounts.
Pull through ERP and finance data so reports reflect today, not last month’s export.
Make it fit your business
Customize fields, workflows, and reports without code or consultants.
Work from the Microsoft 365 tools your team already uses.
Give field sales full access from their phone, on site, or on the road.
Why manufacturers choose Maximizer
Built for complex sales cycles
Track every stakeholder: Record buyers, engineers, and procurement contacts against each account, so relationships survive staff changes on either side.
Win the repeat business: Purchase history and contract records are at hand when a customer comes back for the second or third order.
Quote with confidence: Link your quoting tools so pricing stays accurate and proposals go out looking professional.
Works with what you already run
Connect your ERP: Sales and operations see the same data, so what gets promised matches what gets delivered.
Live in Outlook: Tired of chasing leads across inboxes and spreadsheets? Maximizer keeps you organised without changing how you work.
Cut the double entry: One record per customer, shared across the business. No more re-keying between systems.
Up and running without an IT project
Simple setup: Step-by-step guidance from our support team, no lengthy training programme needed.
Configure, don’t code: Tailor the system to your sales process through an interface built for ease of use.
Local support: Implementation and ongoing help from Maximizer’s UK and Ireland business partners.
Companies choose to partner with Maximizer
Learn why people love Maximizer
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Try Maximizer Today
Missed follow-ups cost manufacturers real revenue. See how Maximizer keeps every enquiry, quote, and account review on track, without an enterprise CRM price tag or implementation project.
Frequently Asked Questions
What makes Maximizer a good CRM for manufacturing and engineering firms?
Manufacturing sales runs on complex cycles, repeat orders, and relationships that outlast individual employees. With Maximizer, every quote, contract, order, and conversation is stored against the account, so nothing is lost when staff move on. Pipeline views show which deals are moving and what revenue to expect, and automated reminders keep enquiries and reviews on track. Maximizer is a practical CRM for manufacturing teams, without the complexity or cost of enterprise platforms.
Does Maximizer integrate with our ERP system?
Yes. Maximizer connects to ERP and finance systems so customer, order, and pricing data flows across the business instead of sitting in silos. Sales teams see order status without ringing the warehouse, and management reports on real numbers, not last month’s export. Integrations with everyday tools such as Microsoft 365 and common finance packages reduce double entry, and Maximizer’s UK business partners can scope custom integrations where you need them.
How quickly can our team be up and running?
Faster than you would expect from a CRM implementation. Maximizer is configured through the interface rather than code, so you can tailor fields, workflows, and reports to your sales process without hiring a consultant. Our customer support team provides step-by-step setup guidance, and UK-based business partners are available for hands-on implementation help. Teams used to Outlook and spreadsheets typically find the system familiar from day one.
Can field sales teams use Maximizer on the road?
Yes. The Maximizer mobile app gives field sales and service engineers full access to accounts, contacts, and pipeline from a phone or tablet. Notes from a site visit go straight into the account record instead of into a notebook, and follow-up tasks are set before leaving the car park. Everyone back at the office sees the same up-to-date picture, so nothing depends on an after-hour writeup.
How does a CRM for manufacturing help us keep existing customers?
Most manufacturing revenue comes from customers you already have, and losing one is expensive. Maximizer records full purchase history, contract dates, and every interaction, so account managers can spot accounts going quiet, get ahead of renewals, and respond quickly when service issues surface. Reminders and workflows keep review meetings and follow-ups consistent, which is often what keeps a customer for a decade instead of losing them to a competitor.
