About Maximizer

35 Years of Transforming CRM for Sales Leaders

Understanding your revenue potential means understanding your team. Maximizer helps sales leaders access deep data so they can build meaningful client relationships.

Trusted by businesses across the UK

Leading the future of CRM

How it started

Back in 1987, Maximizer revolutionised customer relationships, evolving from simple contact management to a sophisticated CRM solution trusted by businesses worldwide.

How it’s going

Today, Maximizer continues to lead the way, empowering sales leaders and their teams with cutting-edge AI, deep integration capabilities, and real-time insights that foster meaningful client relationships.

Maximizer by the numbers

1987

Year founded

1 million

Users worldwide

120,000+

Global customers

Active in community

Maximizer is a Vancouver-grown business, part of the Concord Group of Companies. Keen on promoting active, healthy living, Concord Group hosts the annual Tour de Concord, a family-friendly bike event in Vancouver and supports the Puig Women’s America’s Cup and UniCredit Youth America’s Cup.

35 years and counting of
sales excellence

We’ve helped 120,000+ global customers and over 1 million users throughout our 35-year history to secure, retain, and maximise business through tailored configurability, real-time insights, and customer-centric solutions designed to meet and exceed the evolving demands of modern sales leaders.

A Global Presence

Canada, UK, Australia, Hong Kong, India, Brazil, Argentina, and Mexico.

Thousands of Businesses

Trust us to help drive revenue, delight customers, and deliver efficiencies

30+ Years

Relentlessly inventing new ways to give customers a competitive advantage selling their products and services.

Excellence

We’re dedicated to delighting our customers by creating new, relevant offerings, and providing top-notch service.

Trust

Ours is a business where trust is tested every day. We are unshakeable in our commitment to pass that test – every time.

Learning

We’re constantly looking for ways to raise the bar, refine our products, and improve customer success.

Best in class CRM software

Over 35 years of delivering exceptional results.

Learn why people love Maximizer

Maximizer CRM vs Zoho CRM | CRM System & Pricing Comparison [2026]

Try Maximizer Today

Experience the difference Maximizer can make for your team in Microsoft 365. Access accurate data, make better decisions and lead your team with a CRM built for sales leaders.

Book a demo

35 Years of Transforming CRM for Sales Leaders