Backed by real reviews
Maximizer is rated a leading CRM on G2, the independent software review site.
Trusted by businesses across the UK
Steward every relationship, not just the biggest ones
Small teams, long relationships, and income that depends on people feeling valued. Maximizer keeps stewardship on track without anything slipping through the cracks.
Complete supporter records
Giving history, event attendance, communications, and preferences get stored against each supporter, member, or alum, built up over decades.
Campaign and income visibility
See every campaign, appeal, and grant application in one pipeline, and what income actually looks like this year, without chasing spreadsheets.
Automated stewardship
Reminders and workflows keep thank-yous, updates, and check-ins consistent across every supporter, not just the major donors.
Data protection and access controls
Set access rights by user and record type, and rely on a full audit trail, so supporter data is handled the way your obligations demand.
Run a smoother, more predictable income operation
Maximizer helps fundraising, membership, and advancement teams protect income, deepen relationships, and make decisions on real data.
Keep every supporter close
Log calls, emails, and meetings against the supporter record, straight from Outlook.
Set reminders for renewal dates, giving anniversaries, and supporters who have gone quiet.
Summarise years of relationship history with AI before you pick up the phone.
See the full picture
Track campaigns, appeals, and income against target on real-time dashboards.
Report on retention, lapsed supporters, and where new support comes from.
Pull through finance data so reports reflect today, not last month’s export.
Make it fit your organisation
Customise fields, workflows, and reports without code or consultants.
Work from the Microsoft 365 tools your team already uses.
Get full access from a phone, at an event, on a campus, or in the office.
Why mission-driven organisations choose Maximizer
Built for long-term stewardship
Know every supporter’s story: Giving history, event attendance, and every conversation in one record, so relationships survive staff turnover.
Catch lapsing before it happens: Supporters rarely announce they are drifting away. Reminders and quiet-supporter flags mean someone reaches out in time.
Manage organisations, not just individuals: Corporate partners, trusts, and foundations are tracked with every contact and grant cycle in one place.
Works with what you already run
Live in Outlook: Tired of chasing supporter threads across inboxes and spreadsheets? Maximizer keeps you organised without changing how you work.
Connect your finance tools: See income and supporter data in one view, whether you run Sage, Xero, or QuickBooks. No more double entry.
One record per supporter: Donations, memberships, events, and conversations stay in one place, shared across the team.
Up and running without an IT project
Simple setup: Step-by-step guidance from our support team, no lengthy training programme needed.
Configure, don’t code: Tailor the system to how your organisation works through an interface built for ease of use.
Local support: Implementation and ongoing help from Maximizer’s UK and Ireland business partners.
Organisations choose to partner with Maximizer
Learn why people love Maximizer
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Try Maximizer Today
Lapsed supporters rarely say goodbye; they just stop responding. See how Maximizer keeps every relationship, thank-you, and renewal on track, without an enterprise system price tag or implementation project.
Frequently Asked Questions
What makes Maximizer a good CRM for charities and higher education teams?
Fundraising, membership, and advancement all depend on relationships maintained over years by small, busy teams. Maximizer stores giving history, event attendance, and conversations against each supporter, keeps campaigns and grant applications in a pipeline view, and automates the stewardship touches that people value. It is a practical CRM for mission-driven organisations, without the cost or complexity of enterprise fundraising platforms.
How does Maximizer handle data protection?
Access rights are set by user and record type, so sensitive supporter information is visible only to the people who need it. Every interaction is logged and changes are tracked at field level, giving you a clean audit trail for internal governance and data protection obligations. Consent preferences and communication choices are recorded against each supporter, so contact happens on their terms.
Can Maximizer track donations, memberships, and grants together?
Yes. Individual giving, membership renewals, corporate partnerships, and trust or foundation grants can all be tracked against the relevant records, each with its own cycle and reminders. Dashboards show income against target across all streams, so leadership sees one consolidated picture. Finance tools like Sage, Xero, and QuickBooks connect alongsideso numbers stay reconciled.
How does Maximizer help us keep supporters from lapsing?
Lapsing shows up in the data before it shows up in the accounts: missed renewals, unopened invitations, a supporter who has gone quiet. Maximizer flags renewal dates and giving anniversaries with automated reminders, and quiet supporters surface in reports while there is still time to reach out. Consistent stewardship promotes retention, and consistency is exactly what automation is for.
How quickly can our team be up and running?
Faster than you would expect, which matters when there is no IT department to lean on. Maximizer is configured through the interface rather than code, so you can tailor fields, workflows, and reports to how your organisation works. Our customer support team provides step-by-step setup guidance, and UK-based business partners are available for hands-on implementation help. Teams used to Outlook and spreadsheets typically find the system familiar from day one.
