Backed by real reviews
Maximizer is rated a leading CRM on G2, the independent software review site.
Trusted by businesses across the UK
Keep evaluations and renewals moving with practical tools
New logos get the attention; renewals pay the wages. Maximizer keeps both on track without anything slipping through the cracks.
Complete account records
Every trial, conversation, contract, and support issue is stored against the account, so whoever picks up the deal has the full picture.
Pipeline and renewal visibility
See every evaluation, every upcoming renewal, and what recurring revenue actually looks like next quarter, without chasing spreadsheets.
Automated follow-ups
Reminders and workflows chase every trial and start renewal conversations early, well before the contract lapses.
Integrations that fit your stack
Connect Maximizer to Microsoft 365, your finance tools, and the rest of your stack, so account data lives in one place.
Run a smoother, more predictable revenue engine
Maximizer helps technology companies protect recurring revenue, convert more evaluations, and make decisions on real data.
Keep every account moving
Log calls, emails, and demos against the account, straight from Outlook.
Set reminders for trial expiries, renewal windows, and accounts that have gone quiet.
Summarise long evaluation histories with AI before the next call.
See the full picture
Track pipeline, conversion rates, and recurring revenue on real-time dashboards.
Report on churn risk, expansion opportunities, and where deals stall.
Pull through finance data so forecasts reflect today, not last month’s export.
Make it fit your business
Customise fields, workflows, and reports without code or consultants.
Work from the Microsoft 365 tools your team already uses.
Get full access from a phone, at a conference, on site, or between calls.
Why technology companies choose Maximizer
Built for recurring revenue
Start renewals early: Renewal dates tracked and reminders sent months ahead, so the conversation happens on your schedule.
Catch churn signals: Falling engagement and unresolved issues show up against the account before the non-renewal email arrives.
Grow existing accounts: Track expansion opportunities alongside renewals, because the cheapest pipeline is already a customer.
Works with what you already run
Live in Outlook: Tired of chasing deals across inboxes and spreadsheets? Maximizer keeps you organised without changing how you work.
Connect your finance tools: See pipeline and revenue in one view, whether you run Sage, Xero, or QuickBooks. No more double entry.
One record per account: Trials, contracts, support issues, and conversations stay in one place, shared across sales and customer success.
Up and running without an IT project
Simple setup: Step-by-step guidance from our support team, no lengthy training programme needed.
Configure, don’t code: Tailor the system to your sales process through an interface built for ease of use.
Local support: Implementation and ongoing help from Maximizer’s UK and Ireland business partners.
Companies choose to partner with Maximizer
Learn why people love Maximizer
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Try Maximizer Today
A renewal missed by one reminder costs a year of revenue. See how Maximizer keeps every evaluation, follow-up, and renewal on track, without an enterprise CRM price tag or implementation project.
Frequently Asked Questions
What makes Maximizer a good CRM for technology companies?
Technology revenue is recurring, so winning the deal is only half the job. The other half is keeping it year after year. Maximizer tracks evaluations through long, multi-stakeholder sales cycles, then carries the account into renewal tracking, churn signals, and expansion opportunities. Everything lives against one account record shared across sales and customer success. Maximizer is a practical CRM for technology companies, without the cost and configuration burden of enterprise platforms.
How does Maximizer help us manage renewals and churn?
Renewal dates are tracked with reminders that fire months in advance, so conversations start on your schedule rather than in a panic. Account records show engagement history and open issues, which is usually where churn shows up first. Dashboards give a forward view of recurring revenue, flagging which renewals are safe, which need attention, and where expansion is possible.
We already use Microsoft 365. How does Maximizer fit in?
Directly. Emails, meetings, and demo notes are logged against the account straight from Outlook, so deal history builds automatically. That matters in long evaluations, where what was said three months ago can steer the next call. Finance tools such as Sage, Xero, and QuickBooks connect alongside, and Maximizer’s UK business partners can scope custom integrations for the rest of your stack.
Why would a technology company not just use an enterprise CRM?
Plenty do, and plenty regret the admin overhead. Enterprise platforms are powerful, but for most small and mid-sized technology companies, that power comes with dedicated admins and constant configuration just to keep the system running. Maximizer works differently: you configure it yourself through the interface, teams are up and running in days rather than quarters, and the cost does not need approval from a committee. You get pipeline, renewals, and reporting without hiring someone just to run the CRM.
How quickly can our team be up and running?
Faster than you would expect from a CRM implementation. Maximizer is configured through the interface rather than code, so you can tailor fields, workflows, and reports to your sales process without an IT project. Our customer support team provides step-by-step setup guidance, and UK-based business partners are available for hands-on implementation help. Teams used to Outlook and spreadsheets typically find the system familiar from day one.
