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Maximizer Blog
Learn everything you need to know about CRM, AI innovation for sales, and leading sales teams with expert advice.
Latest News
Audit Readiness: Can an Advisory Practice Explain Itself?
A closer look at why audit readiness in advisory practices depends less on rules and more on how decisions are explained over time.

What is the difference between ERP and CRM?
Explore the key differences between ERP and CRM, find out real examples, when to use ERP, CRM, or both to improve operations and customer relationships.
What Successors Really Buy: Why Advisor Succession Lives in Clarity
Some advisors imagine succession as a straight line: a well-earned exit, a trusted successor, and a book of business that carries on with familiar confidence. It’s a compelling picture, and it...
When the ‘Safe Bet’ Is Really Technical Debt
The one-size-fits-all CRM era is over. Discover why CTOs now see enterprise CRMs as risky and are betting on industry-focused alternatives.
CRM Insights
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What is the difference between ERP and CRM?
Explore the key differences between ERP and CRM, find out real examples, when to use ERP, CRM, or both to improve operations and customer relationships.
When the ‘Safe Bet’ Is Really Technical Debt
The one-size-fits-all CRM era is over. Discover why CTOs now see enterprise CRMs as risky and are betting on industry-focused alternatives.

Wealthbox CRM competitors & best alternatives for 2026
Compare Maximizer CRM and Insightly CRM in 2026. Explore features, pricing, pros & cons, use cases, and FAQs to find the best CRM for your business.
Sales Leadership
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The Client Picture That Makes Holistic Financial Advice More Natural
There’s a moment in meeting prep when everything an advisor knows about a client needs to fall into place. Some days it does. The investments, the insurance details, the family notes, the recent...
How to Keep Deals Moving in Long Sales Cycles
Long sales cycles aren’t unusual, especially when the deals are complex, high-value, or involve multiple stakeholders. But when progress slows to a crawl, it can leave your forecast hanging and your...
The Weekly Sales Review Ritual
High-performing sales teams aren’t built on luck, they’re built on rhythm. A cadence that balances accountability with celebration, reflection with action. At the heart of that rhythm lies one of...
AI Innovation
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How AI Transforms Your Daily Sales Tasks
Between pipeline reviews, client follow-ups, and proposal prep, a sales day can feel like a constant race to keep up. Time gets swallowed by admin, and opportunities fall through the cracks. Enter...

The 4 Pillars of CRM: Building Strong Customer Relationships
In a highly competitive environment, lasting success depends on the ability to build and preserve trust. A Customer Relationship Management (CRM) system goes beyond simple record-keeping, it acts as...
Real Ways AI Is Shaping Business Workflows
Artificial intelligence has moved from a futuristic concept to an everyday tool, reshaping the way professionals work. While the headlines often focus on grand ideas of machines replacing humans,...
Product Releases
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Financial advisors can streamline document workflows with Maximizer’s Docusign integration
Streamline your contract lifecycle with Maximizer’s Docusign integration. Focus on selling, not paperwork, as you centralize data and eliminate redundancies.
Automate Your Sales Process with Maximizer and Zapier
If Zapier supports your application, you can connect it to Maximizer and keep your CRM as the central repository for your customer data – the way it should be.
Get More Out of Your Meetings by Integrating Maximizer and Calendly
Maximizer’s CRM integration with Calendly streamlines meeting scheduling for sales teams, saving time and enabling efficient relationship-building and sales efforts.
Industry Trends
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Audit Readiness: Can an Advisory Practice Explain Itself?
A closer look at why audit readiness in advisory practices depends less on rules and more on how decisions are explained over time.
What Successors Really Buy: Why Advisor Succession Lives in Clarity
Some advisors imagine succession as a straight line: a well-earned exit, a trusted successor, and a book of business that carries on with familiar confidence. It’s a compelling picture, and it...
Where Advisory Teams Lose Time and How to Get It Back
Some advisory days feel like they run in a straight line. The morning review connects to portfolio notes, the insurance update makes sense in context, and the conversation later in the day draws...
