Enhance Customer Communications with SMS Using Maximizer’s Twilio Integration

Use Twilio to send and receive SMS messages with Maximizer.

About Maximizer’s Twilio Integration

Twilio is a communications provider offering access to global SMS text messaging from within software applications. Maximizer’s Twilio integration connects Maximizer directly to a customer’s Twilio account, allowing sales teams to create, edit and send SMS text messages and to receive replies.

The business case for supporting SMS communications with customers is compelling. Communicating with customers has become an omni-channel game. Traditional telephone and faxes still get the job done, but the web, email, social media, and SMS messaging have become required channels for reaching customers where, when, and how they want to be contacted. In 2023, SMS messages had open rates of 95-99%, with an average of 98%. 90% are opened within 3 minutes. (Source: sender.net) Properly deployed, SMS can be an incredibly useful channel.
See our MaxTips article on CRM and Texting.

Three Key Benefits for Sales Leaders

1. Increase Productivity by Adding SMS as Communications Channel

SMS is ideal for short, simple communications that make sales teams more productive. For example, meeting reminders, shipping and delivery notifications, product alerts, or support case updates can easily be sent to one or many entries in Maximizer’s address book.

2. Increase Effectiveness

SMS is a very effective way to communicate offers to new and existing customers (recall the 98% open rate). And because the messages are generated in Maximizer, it is easy to customize the recipient list using the criteria that already exists in Maximizer – location, size, funnel stage, current product, salesperson, and so on.

Meanwhile, Renewals Managers can drive recurring revenue by using SMS to provide subscription reminders or to offer limited-time renewal and upgrade incentives.

3. Reduce Costs

Although Twilio charges for SMS messages, their pay-per-use rates are less than a penny per message – a small fraction of cellular company rates.

Maximizer’s Twilio integration is also free and is supported by Maximizer’s legendary software engineering and customer service teams.

Twilio’s ability to retain a history of customer SMS communications is also valuable in advisory industries where compliance rules require all customer communications to be captured and saved. If your phone were to get lost or stolen, client text messages stored on the lost device are unlikely to be retrieved without using Maximizer’s Twilio integration.

Finally, another consideration involves departing employees. Whether or not a former employee’s smartphone was company-provided, the risk of losing a record of customer SMS interactions stored on a smartphone is very real and potentially very costly. It only takes a couple of taps to permanently delete a smartphone’s contents. Using Maximizer’s Twilio integration, which stores SMS messages in Maximizer, sales leaders can protect the entire history of their SMS communications with customers and avoid the hidden consequences of staff turnover.

For more information, visit our Twilio Integration page.

For more information on Maximizer, visit us at: https://uk.maximizer.com